At this year’s Festival of Sustainable Business, here at Yoke Design we’re talking about how visual identity can shift climate conversations from tension to trust—and offering a free brand surgery to help organisations lead with clarity, empathy, and impact.

When it comes to climate solutions, the divides are ever present and become a barrier. Innovative, cutting-edge solutions are being developed, yet often face significant barriers in terms of investment and scaling. On one hand, there is a growing urgency for change; on the other, apathy and hesitation prevail, especially when it comes to allocating funds and resources to bring these innovations to life. New technologies and ideas frequently clash with established practices and industries resistant to disruption, creating a tension between progress and tradition. This divide between what is being created and what is being implemented is more than just a logistical or financial challenge—it’s a deeper brand challenge, as the fear of change often overwhelms the hope for a sustainable future.

How your organisation shows up visually doesn’t just represent what you stand for. It shapes how people feel about climate itself—whether they lean in, or tune out.

That’s why storytelling through visual identity is more than design—it’s strategy. And it’s why brand is too often the missing link in effective stakeholder engagement.

As a design agency focused on working with world-changing organisations, this is a challenge we’re immersed in every day. We’ve seen what happens when a brand is treated as decoration rather than direction. In moments of complexity—especially around the climate—how you communicate visually can either
reinforce polarisation or open the door to progress.

That’s why we’re offering a free brand surgery—a chance to discuss your unique challenges and receive tailored recommendations on how your brand can bridge the gap, inspire action, and drive real impact.

Stop by and meet us on the ground floor of the exhibition for a conversation that could spark change. And if you can’t wait until then, drop our Account Director, Evie, a message on LinkedIn.

Let’s explore how your brand can do more than communicate—it can connect and catalyse the change we all need.