What is UX Design and why is it important? (The Discourse)

User experience (UX) design is the approach that design and product teams employ to create websites, products and services that deliver positive experiences to their users. It covers the complete journey – from creating an effective brief, to improving and optimising the website or product once it’s been delivered. It also incorporates other creative and technical elements such as branding, layout, usability and functionality.

Read the full blog post on the Discourse blog here.

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