Gaining Press Coverage For a Leading Luggage Brand
This article was written by OggaDoon
We are delighted to announce our new award-winning E-commerce client, TACH Luggage. TACH Luggage owns an innovative connectable family luggage product, called TACH V3, which defines a new way of travelling.
We are excited to work on PR outreach for TACH. The key message is to help families or those who heavily travel to travel in style and with ease. With up to three connecting cases, smart storage, electronic charge and a premium feel, TACH was awarded the Best Luggage Innovation by The Luggage List.
What authentically sets TACH Luggage apart is its ability to connect multiple pieces of luggage into one solid rolling unit. Gone are the days wherein you’d have to use two hands to manoeuvre your luggage. Aside from its interconnecting capability, TACH Luggage is also equipped with adjustable pull straps, strong spinner wheels, a bottle holder and many TSA (Transportation Security Administration) locks. Thanks to TACH’s innovative design, passengers do not need a trolley or leave multiple suitcases unattended, but experience moving it all with just one hand, and no stress.
These incredible functions have also impressed the journalists of the national press. We have successfully landed PR coverage for TACH on The Telegraph and Wales Online. TACH luggage was voted number one Family Luggage Set – “This is a set of good value, practical suitcases, and three for £345 is a steal” by The Telegraph and as a travel game changer by Wales Online. We are working closely as one team with TACH on journalist outreach to land PR coverage.
Our goals are to get journalists to test and review TACH V3 from their personal opinions. This will help boost brand awareness for TACH Luggage in the UK market. PR outreach aims at building organic editorials and reflects The power of PR and building brand equity is not built on backlinks.
Want to know more about how OggaDoon could help you connect with the press for your brand and build your brand awareness?
Get in touch with us today! Please contact nicola@oggadoon.co.uk.
